Don't spam

Over the years I have learnt that there are some common sense rules, as well as legal restrictions, about using email and e-newsletters in the sales process.

None of us like our inbox clogged with unsolicited emails.

One way to irritate an existing or potential customer is to keep sending emails they don't want. New EU rules seeking to prevent spam have been introduced that cover all marketing messages sent by email, or text, picture or video messages.

As a result I always make sure our emails say who they come from and allow people to opt-out from receiving them in the future.